Dressing for camera can be a delicate dance. Cameras work differently than the human eye and have a tendency to make colors, shapes and sizes look really off or just super weird if the wrong things are worn.
So here’s a list to help you decide what NOT to wear on the day of your big close-up:
Pure reds, whites and blacks: such extremes of pure white and black make it difficult for the camera to balance exposure.
Intense reds will bleed and make the surrounding objects (ie. your face) appear red.
Hot colors, like hot pink, green, yellow, purple, orange etc.: they’ll make you look a little bit like an alien
Colors that compete with your complexion (ie. If you have more reds in your skin tone, don’t wear a red tie. If you are very pale, don’t wear white)
IF SHOOTING GREEN SCREEN FOOTAGE, PLEASE DO NOT WEAR GREEN. We love green...but if you are shooting in front of a green screen, green clothing is big no-no. If you are wearing any green anywhere in your clothes or accessories, those areas will make you look invisible.
Dangly or flashy jewelry: this can be very distracting to the viewer. less is more!
Bright or very glossy lip gloss: you’ll have reflective lips.
Low-cut or potentially revealing blouses: va-va-va voom, but maybe not appropriate for your video.
Heavy makeup: the more neutral the better. Bring powder or foundation to the shoot just in case.
Glasses: unless you’re known for wearing them. Non-reflective coated glasses are preferred.
Any tight or complex patterns or stripes: the camera will make it look like there are lines moving all around your outfit (see photo below). Avoid busy patterns.
Heavy fabrics: those lights get hot. and you don’t want to be sweaty for your camera debut.
Really loose clothing: the camera won’t pick up on depth and can make you look larger than life. literally.
Really tight clothing: you know why.
So you’re probably like, “Well what on earth CAN I wear?!”
Glad you asked. We think these work really well:
Cotton, or light fabrics
Subtle jewelry & make-up for women
Contrasting colors: ie gray sports coat and cobalt blue shirt
Whatever is most appropriate for the story: ie. find out the tone of the video and dress accordingly (professional, down-to-earth, laid back).
Bring an extra outfit just in case.